Showing appreciation will inspire loyalty in your clients, perfect for staving off the competition that probably offers great service. Appreciating your clients acknowledges the support their patronage has offered your business and is a great way to maintain a relationship with them. Here are four ways to say thank you to your business clients.
- Craft an Appreciation Email
It’s a digital world, with communication rapidly moving from the physical space. This shift towards electronic media is why you use emails to send new product or service announcements to your clients and to respond to inquiries. So, it makes perfect sense to send your clients a thank-you message via email as well. Remember, it’s important you don’t send out an impersonal email blast with generic content. Instead, personalize each email with your client’s name and what you’re appreciating them for. Also, you don’t need a special reason to thank your clients; the fact that they continue to patronize you is reason enough.
- Send a Signed Card
A physical thank-you card is a unique and thoughtful way to let a client know that you’re particularly grateful for their support and patronage. Keep in mind that nuances are vital in this context, so no old thank-you cards off the supermarket stand. After all, nothing says thank you for your business quite like a specially commissioned, handmade, custom-sized card. If you know what colors or themes your client prefers, incorporate some of these elements into the card’s design.
Write a special message inside the card expressing what their support has specifically done for you. This small but thoughtful gesture might impress your client a great deal and even help you convert new but noncommital customers.
- Create a Video Message
Put a spin on radio shoutouts from the 90s with video shoutouts. A one-minute clip expressing gratitude to your client for their continued support is a great way to get their attention and gain some social capital. If you’re a small business just starting out and you don’t have a lot of clients, it may be a good idea to create a video montage that includes all your current clients. In this video, thank them for having faith in you and helping you grow. This is an effective way to inspire a feeling of community — and by extension, loyalty — in your clients. Lots of potential clients will be watching and may be eager to join such an uplifting community.
- Send a Gift Card
A gift card is another way to show clients that their loyalty is appreciated. As a service provider, you can send clients personalized gift cards via email or in the post, which they can redeem in exchange for your service. Don’t forget to include a note of appreciation. If you don’t have gift cards for your business, you can send gift cards for food and drinks, grocery services, or any other product you know the client will appreciate. That’s premium customer service.
Appreciated clients will never forget your thoughtfulness and will continue to be loyal. Follow these tips to remain in the minds of your clients for the foreseeable future.