Digital marketing is to use the internet and internet-based platforms to buy and sell your products. The proliferation of the internet and electronic devices like laptops and smartphones has led to digital marketing growth. It is now an integral part of any organization’s marketing strategy, and you cannot do without it. Simply put, it has transformed marketing in Thailand. Nevertheless, there are certain misconceptions and myths associated with digital marketing. Let us highlight five of the most common misconceptions about digital marketing and try to clear them.
1- Digital marketing is only for computers:
It is far from true. Digital marketing has a far deeper reach and different manifestations. Interactive billboards, email marketing, personalized emails, SMS marketing, mobile phone advertisement, etc., are all different forms of digital marketing as sworn by any influencer marketing agency Thailand.
2- Digital marketing is not for my business or industry:
It is another common misconception surrounding digital marketing. No matter what its size and volume and belonging to whatever niche, every business should avail of digital marketing services, even a social media agency. It can help any business because having no online presence in this time and age means death for your business.
3- Digital marketing is expensive and time-consuming:
Neither of the above assertions is true. You can get a digital marketing campaign up and running in no time. The results also start pouring in sooner than you would know. As for the cost, it depends on the extent of your digital marketing campaign. However, it will not cost you a fortune, that is for sure. Moreover, as per the cost to benefits ratio, benefits would outweigh the cost by a big margin.
4- Having a website and a social media account is all you need:
If you think owning a website and a social media account is enough for your digital marketing efforts, then you are wrong. They are vital tools for digital marketing but merely having them is not enough. You need to provide concise and precise information on them, keep them relevant, functional, and up-to-date, and also make them visible on the internet. To meet all these criteria, concerted and informed efforts are required for digital marketing for that you better hire the services of an e-commerce agency Thailand.
5- SEO is not included in digital marketing:
It may be true as SEO is not part of digital marketing directly, but it is related to digital marketing. SEO ensures that your website ranks higher in search engine results, and this fact alone will affect your digital marketing efforts immensely. So, SEO and digital marketing go hand in hand. Furthermore, contrary to what many people think, SEO is alive and kicking.
The ibexmediagroup is a top digital agency in Thailand. It is fully capable of providing the best digital marketing and other services associated with a digital agency. Its services are top-notch and available at competitive prices so you better avail the services of this digital marketing agency service.