It is every entrepreneur’s dream to build a recognizable brand. Otherwise, why would you be in business if you are unknown to your target market? Attaining incredible brand recognition goes beyond having the best website, logo design, and slogan. The strategies you develop and implement to woo your audience towards your brand will determine how they will differentiate you from the crowd.
So, are you looking forward to attaining an outstanding level of recognition? Do you want your target audience to remember and recognize your company instantly and be able to distinguish your brand apart from the crowded marketplace? Here are simple yet effective ways that will ensure you attain good brand recognition.
Maximizing Social Media
Nowadays, people have turned social media into their key avenue for sharing information, communicating, and even entertainment. Not only are the interactions restricted to family or friends, but the usage of social media platforms is broadening to cater to the needs of various industries. Those in the news industry, research industry, and entertainment industry often share their updates and creations on various social media sites.
Your brand shouldn’t be left behind either. You should identify and exploit the highly used social media sites to interact with your customers. Maximize the most popular platforms to your audience. Sharing your brand details such as new products, offers, promotions, and performing online contests on these sites can help draw the attention of your target audience. It can also bring your brand to the attention of people who never knew you before.
Social media grants you access to a wide online audience giving you a chance to nurture strong online brand advocates. You also get to engage with online shoppers and other potential clients outside your offline transactions. So, prioritize to create a successful profile on the social media sites used mostly by your target audience.
Building A Cohesive Brand Voice
Developing a voice for your brand is a great way to attract the attention of your audience. Give your audience something memorable that they can relate to. Remember, your brand is more than the logo and the company name. Focus on defining your brand’s personality. You want your audience to have a positive perception of your brand.
Let them know that you’re not out only to make money but prioritize offering them practical and helpful solutions. Your brand’s voice communicates more of your values and what you stand for, making it possible for your target audience to connect and relate with your business with ease.
First and foremost, ask and respond to these questions about your brand;
What do your products and services offer?
Where do you rank in the market?
What are your customers’ needs?
Do your products or services offer solutions to your audience’s distresses?
Establish your mission, vision, and values, pointing out various elements that make you stand out from the competition. Be clear on your purpose, understand your audience, and keep an eye on the competition. All these are key to developing your brand voice.
While sharing blogs on your site is a great move, this alone will not help achieve notable brand recognition. It confines you to only the audience who are familiar with your brand. So, to make your brand more recognized, you need to step beyond your website. Guest blogging will help you reach out to people who have never heard of you before.
How do you go about it?
Search for guest blogs or publications that relate to your industry
List down the guest posts that match up to your brand
Scan through specific blog content to understand their audience- you want to be sure the content you provide aligns with your target market.
Think of new ideas that you can blog about
Pitch on the specific sites
Develop your unique blogs and use your ideas or content as your marketing tool.
Guest blogs are an effective way to spread out to a completely new audience. They can significantly help achieve a huge milestone in your brand recognition.
Collaborating with other local brands can give your brand identity a huge boost. Remember, in cross-marketing; you are riding on the reputation of your partner brand. While this is a win-win approach for the two businesses, it’s important you pick a company that will guarantee positive results.
Ensure you partner with a like-minded brand that has earned a good reputation. You both must have a similar target market but providing different products or services. A great example is a business that sells energy drinks and that which deals with sportswear.
The idea is both of you gaining exposure while participating in one course. You can collaborate to sponsor an event in the local community or offer a donation. Such an approach will help each brand to gain recognition within each other’s audience base. This is a viable tactic that can take your brand to new heights.
Working with Influencers
Influencers can positively impact your brand recognition. These are paid third parties who build bridges between a brand and its consumers. They work online and can help convince a vast audience to stick to your brand. With the new trend where others’ opinions influence consumers’ purchasing decisions, these experts can play a huge role in increasing your brand recognition.
Getting influencers on board is an excellent way to make your brand known to a new audience. These individuals are good content developers and have many followers who value their recommendations. Most online buyers would decide to purchase a product because of the positive reviews or comments shared by an influencer.
Consider partnering with influencers in your industry. Take time to evaluate a few potential options, check the type of audience they attract. Do they match your target market? Does the influencer content align with your brand? Get the right influencer for your brand. Ensure they are trustworthy and can represent you professionally.
Giving Away Free Promotional Products
Who does not like free stuff? Giving your audience freebies and free product samples will earn you a solid reputation that your consumers will keep to remember you. Offering free valuable products to your consumers increases their chances of buying from you or recommending your brand to others. As a result, you’ll win your customers’ loyalty, translating to new referrals and increased sales.
To broaden your brand recognition, you sometimes need to overlook the cash benefits. Avail the taste of what you have for your customers without requiring any monetary commitment from them. Think of it;
How will your audience know what you can offer if they don’t try?
How will they recognize your uniqueness from the competition?
Make your benefits known without expecting cash exchange. It’s an approach that can help your brand stick into the consumers’ minds for a long time. Make sure the promotional products you choose for giveaways reflect your brand’s personality.
Boost Your Brand Recognition and Grow Your Customer Base
Brand recognition may seem like a simple concept, but it’s hard to achieve unless you step out of the invisibility cloak. Regardless of how your brand is known to your target market, you have a chance to elevate it to higher levels. Start implementing these brand recognition strategies, and you’ll not only be memorable to your current customers, but you’ll gain new leads and be distinct from others.