Are you planning to create your first animated explainer video this year? Are you wondering how you can tell your brand’s story in 90 seconds? Because your explainer video is the first thing that visitors see when they visit your website, it should send the right message. Here are 3 best ideas for a fully custom explainer video that any beginner can use:
- Write a script
As a beginner, you may want to rely on your gut instinct when producing animation videos. As a matter of fact, you may not see the purpose of jotting down your ideas. But did you know that the most successful explainer videos are produced using a script?
You don’t want to wing it. A script will act as your foundation, where everything else is built upon. In most cases, you can consult an explainer video production company and ask them to develop a script for you.
Not only will this allow you to define all of the important business matters, but it will also give you a bird’s eye view of what’s in store for your audience before the video goes live. Needless to say, it is the perfect way to make any necessary changes.
- Make the content short
Have you ever heard of the sayings, the shorter, the better? Less is more? These sayings are perfectly attuned to your first animated explainer video, and all of them after that. This is to say that you should keep all videos short. It’s only normal to have a ton of information to offer in your first video.
But remember, your explainer video is only meant to be a hook that keeps your target audience interested and yearning for more. The typical rule of thumb is to produce 150 words per minute. Therefore, if your video is two minutes long, 300 words will suffice. Edit your script to keep it concise. This way, you will know what to say and when to say it.
- Keep it simple silly (KISS)
Yes, you read that right. Often referred to as KISS, your animated explainer video should only focus on these four simple things:
- The problem: This is the pain point. What kind of challenge is your potential customer going through?
- The solution: Your product or service is the solution. It will let your potential customers know exactly how you can help them.
- How it works: This simply describes how your product or service works and how your customers can start making the most of it.
- The call to action: This tells people what to do next
Isn’t this simple silly?
Visuals are part of your animated explainer videos but they are secondary to your message. This is not to say that visuals are not important but you can make them simple and effective. The secret is using visuals that will make your video more enjoyable.
After all is said and done, set the tone with music. Needless to say, music can evoke all types of emotions.