If you’re an event planner, then you surely want to attract more clients during this period. We’re just slowly getting rid of the pandemic-related restrictions worldwide, so normal life should be back in full swing soon.It’s the perfect time to optimize your website to rank just a little better in good ol’ Google. You need to understand that SEO takes time, so we recommend you sponsor some ads in the meantime if you can’t wait until the organic reach increases naturally. In this article you will read some basic SEO Guide for Event Planners.
Focus on Your Domain and Place of Activity
You probably already know that you need to focus on specific keywords if you want to compete with your peers. However, one thing that surprisingly a lot of people overlook is the fact that they need to focus on the area where they practice their job.
For example, if you’re an event planner from Chicago, you might want to add the specific keyword of that city – “even planner in Chicago” is much more specific than, let’s say, “event planner for newlyweds”. So, yes, make sure to always remind Google about your location.
Integrate Your USPs Into the Headline & Body Copy
Do you know what a USP is? It’s a unique selling point. Creating one is essential if you want to stand out. Let’s say a user searches for an event planner in Chicago. Apart from the keyword that we have just talked about, it would also be nice to add things like “at low cost”, “with bonus event liability insurance” or “team with 10 years of experience” and other similar eye-catchers.
Keep Your URLs Concise
Many poorly optimized websites have long-winded URLs that only confuse the user instead of offering clarity. Now, sure, a user doesn’t necessarily look at the longtail URL. However, Google’s algorithm also takes this metric into account. You’ll want the URL to be short and to the point, preferably only include the keyword and leave it at that.
Create a Blog on Your Website
Google and users alike love websites that offer quality content. Not everything on your website should be a sales letter or a lead-generating landing page. Having a blog with useful information regarding your domain also helps a lot. Don’t be afraid to let users in on industry “secrets”. After all, even if others do find out some tips and tricks, they’ll still come to you for help because they’re not confident enough to organize a grand event all on their own.
Add Your Service to Yellow Pages Websites
If you’re old enough to remember Yellow Pages books, then you can understand why this is a great idea. Having your website listed on other domains not only helps people find you more easily, but it also increases your link equity, and thus your chances of ranking higher for a certain keyword.
Yellow Pages websites shouldn’t be overly complex. If you find one for your area that has basic categories such as “bars, restaurants, services, etc.” then you’re practically set. Create a profile on that website and make your description as snappy and SEO-friendly as possible. Since we’re on the subject, make sure to also set your business on Google Maps and Waze.
Share to Social Media
Organic traffic generation isn’t just passive. Sharing your content on social media platforms also helps a lot. You can grow your traffic by searching for specific Facebook groups or Instagram hashtags and getting in on the fun, as they’d say. Once there, things should come naturally if you let your inner marketer shine.
The Bottom Line
Even if you’re not an SEO specialist, following these steps is relatively easy. However, we do recommend getting in contact with a marketing agency if you truly want your website to shine as much as possible. There’s only so much you can do on your own until you’ll need outside help.