Running a business can be painstakingly hectic. Keeping employees satisfied, investors happy and customers well-checked-on are some of the few important things that businesses have to focus on. Speaking of customers, businesses that prioritize their relationship with their customers do great in the future.
Businesses that opt for Customer Relationship Management or CRM can manage their customers effortlessly. With CRM software, businesses can gather data and information about any interaction that takes place between them and their customers. The data that is picked from various sources such as websites, social media platforms, feedback, emails, and customer support, get ultimately saved in the main database. This collection of data is then converted into information, which can be used to drive businesses’ growth, among competitors.
Did you know the CRM industry has seen a prominent growth over the past few years? In 2019, CRM usage for businesses saw a rise from 56% to 74%. Furthermore, a whopping 90% of the small businesses opted for CRM. Well-established businesses, eventually end up gaining a good command over Customer Relationship Management. However, the ones that are in their initial stages, need support to manage their customers. In this piece, we’ll walk you through some of the best CRM software that you can use to retain your customers:
1. ZOHO CRM
ZOHO CRM has been around for quite some time and businesses using it find it super-reliable than the rest of its competitors. ZOHO includes a ton of accounting tools that are handy in managing hefty customer databases. This software builds and automates sales mechanism and allows businesses to create different portals for their customers. Furthermore, ZOHO CRM has a SalesSignals feature that lets users see real-time notifications for all new customers.
Businesses expand in size, which means the software they are using should be scalable too. HubSpot is the perfect solution when businesses are looking for scalability. This CRM solution allows businesses to view sales funnel through a dashboard. HubSpot also allows users to keep a track of their performance, manage appointments and more. Moreover, this CRM has a fully-automated log for all customer interactions, which can be later on synced with Gmail and Outlook.
Since small businesses start off on a shoestring budget, therefore, using the latest solutions can sometimes be a bit too difficult. Insightly is a CRM solution that gives the best value for money to small businesses that can’t afford to use expensive CRM options. Starting from just $29 (per user, per month), Insightly gives a limit of 100,000 customer records along with a storage space of 10GB.
When it comes to CRM solutions that hold no competition, then SalesForce stands atop. SalesForce is a notable name in the CRM realm. Businesses, regardless of their size, opt for this solution to manage their customers, effortlessly. Just like Spectrum Customer Support is known for its unprecedented customer service, SalesForce is known for the extensive array of features.
With Salesforce, businesses can get access to features like campaign management, B2B market automation, and campaign management. Furthermore, this solution lets you keep a track of all the customer interactions and gives you real-time insights on the performance.
For businesses that want to get the most for less, they should opt for Pipedrive. Pipedrive keeps its users in control of the complex sale processes that are usually a bit too overly complicated to understand. The good thing about Pipedrive is that it lets you know of the overdue activities that you have forgotten about and it notifies you for the new tasks, as well.
Benefits of Using CRM Solutions
- CRM allows businesses to enhance their sales productivity. When businesses use CRM to streamline their sales processes, they ultimately see a boost in the sales function.
- CRM ultimately leads to automation, which improves customer satisfaction.
- CRM allows brands to collect data from a number of sources, so it can later be fetched at the time of formulating new marketing strategies for customers.
- CRM ultimately improves customer retention better, which in turn increases profits. It’s pretty simple math that goes on around here.
- CRM enhances business efficiency. Plus, this software allows brands to manage their leads, bridge gaps between multiple departments and automate all the routine tasks that usually take up most of the time.
The Final Word
CRM is a blessing in disguise that most businesses allegedly undermine. Times have evolved and so have the needs of the customers. If brands won’t focus on customer satisfaction and customer retention, then they might as well bid farewell to their wish of running a successful organization. Therefore, if you are planning to start your business, then pick your favorite CRM solution and watch your business do great.