If you are not on Google – check if you are alive at all? Such a joke, which was recently circulated on the Internet, today does not sound like a joke at all.
Anyone looking for a business, specific services, or products will search for it through the recommendations of friends or Google.
And if you influence reviews from friends and word of mouth, you – almost – cannot. Then with the conclusion to the top of Google search is a task that you can solve. But only if you know how to.
Most business owners, however, do not always know how to approach this problem correctly. Many people don’t even think that this is something worth doing while promoting their web service.
The secret, however, is that anyone can elevate their site to the top of Google’s search results. More often than not, this is even easier to do than you think. According to Statista, Google is the most visited resource in the world!
Is this a reason to improve the search experience for your site?
Here are some tips on how to do it.
1. Use relevant keywords
This point is one of the critical points to reach the top of Google search results. Getting the right keywords is an individual process. As a rule, you will need to study your product well and find well-ranked words to search on them to have an effect and lead to your site.
Do not skimp on this point and, if necessary, hire specialists in this field to get a high-quality result.
2. Create only quality content
Google’s goal is to provide only information that is useful to users. The company itself states it. Thus, low-quality, junk content will not appear in the top search results.
Google works well with content, so the only thing you can do is provide the search engine with beneficial and relevant information. For your content to be helpful, it is essential to remember that it:
- carried specific information
- was well readable, without grammatical errors and inaccuracies
- written by people who understand this matter
That being said, always keep your finger on the pulse of Google trends and check what they think is good content.
3. Create quality backlinks
When other sites and resources refer and link to your site – you win twice in search since Google recognizes your site as credible and trustworthy. It may not be easy, but the game is worth it. It’s good if you can arrange guest posting on blogs with topics that are relevant to your niche (finance, cryptocurrency, and safetrading).
An important point – remember about fraud. Don’t use paid backlinks or other artificial site rankings. Google is good at identifying such schemes and dramatically lowers search results for such sites.
4. Use social media
When it comes to backlinks, there is nothing better than posting them on social media. Facebook, Twitter, and other popular social networks are good sources of backlinks. Search engines Google trusts such sources and ranks them reasonably well.
Create – by yourself or with experts – a social media marketing strategy. It will be an excellent way to influence your site’s ranking.
5. Use a local search strategy
A location-based strategy can bring in more search engine rankings than you expect. It is the moment when local businesses can have a massive advantage over others.
To use this strategy, you need:
- prescribe geographic keywords in page titles
- create rights to your page in Google Addresses
- get into the list of local search directories
In fact, this strategy can significantly affect the results in Google searches – it is known that every second person who searches for local companies turns to Google.
6. Keep track of your technical SEO
We can say that problems with technical SEO are rare. But, if they do occur, it can significantly reduce your site’s results on Google.
Remember these two main points:
- you must optimize your site for smartphones and tablets
- page loading speed should be high enough
There are many teams that can resolve such issues and apply best practices when developing a website. You may check some offerings and details here: custom software development.
As well, use the Yoast SEO plugin if your site is built on the WordPress platform. It can help you optimize your WordPress site for SEO.
7. Reduce the abandonment rate
An essential point for you is to improve your site’s bounce rate. It is important because Google doesn’t like it when people visit a site and go back to the search results again.
This behavior for Google means only one thing – the result was irrelevant, and your site is awarded a downgraded rating. The higher this indicator – a quick exit from your site back to search – the lower you will be put by Google in the search results.
To reduce the likelihood of users leaving your site:
- line up your content with Search Intent
- carefully work out your site titles and meta tags (these are headings and subheading when users land on your site. It depends on the correct titles whether they stay on your site or leave)
- structure the information on the site so that it is easy for people to find what they need.
- add visuals, infographics, and pictures
8. Track your results
When using various tactics to improve your Google rankings, you should keep an eye out for the ones that influence you the most.
To do this, professionally use Google Analytics “Organic Traffic.” Organic traffic is the gold standard for SEO, and its growth is an indicator of the effectiveness of your search engine strategies. Also, use the Google Search Console “Impressions” and “Clicks” to measure search engine results.
It is an excellent addition to the Google Analytics organic traffic report. This report in Search Console shows how many people have seen your site. And how many of those people have clicked on your site.
To sum thing up
With all the variety of websites and high competition in any industry today, getting to the top of Google can be challenging. But if you want to win back market share and stay on top of the wave, you simply cannot ignore Google searches.
Forbes notes that it is crucial for you to develop Web Vitals for your site to comply with Google trends, which Google itself pays more and more attention to every year. Use these tips and experiments to get the highest rankings on Google.