Social Media is highly engaging, competitive and smoothly flowing content. The vast potential of any video content is so far-reaching and engaging that it can impact millions of lives just by the touch of a click. What we see and perceive has a much more significant influence than what we read or hear. – Solid Social Media
Therefore, the videos must be suited to our needs and are tailored so that they ignite multiple thoughts in our minds. Social media videos help develop a better connection with the viewers and create a sense of belongingness to the various service providers.†
The following article highlights nine steps to generate more traffic to your website, page or blog by making exciting social media videos:-
Nine steps for making Solid Social Media Videos:
Set up a goal and work accordingly
Before making any video content, planning is of prime importance as it generates a basic outline of the content, its outcome and the amount of traffic it will generate. Planning a video itself is a multistep event and involves the following steps to be incorporated:-
- Know the purpose of the video by asking some basic questions to yourself, like- To who is the video targeted? What is the purpose of the video? What kind of video is it?
- Make sure that your video is targeted toward a particular audience and the places where the video will get circulated.
- Researching well on the video content topic would help you draw that line on where to start and where to end.
- Choose the type of video that suits your content to give it an authentic taste and bring the most desired outcome.
- Finalize a script for your video content and decide upon the location of the shoot.
- A high-resolution camera is a must.†
The camera quality is an area worthy of noticing, as any content shot perfectly with a good lens creates a much better impact than any video shot over some lower quality lens. Mobile friendly cameras or professional cameras can be opted for, depending upon the purpose and the type of shoot. Just try making the videos with better focus cameras to give that clear and uninterrupted message.†
A short video captures the attention- Solid Social Media.
The length of the video is another necessary thing to be considered. People usually might not have that much time to give that bigger video file, or the person watching the video might be short on data. In those cases, the audience is looking for more concise and catchy content. I suggest that you try making more short and cute videos and stand out in the crowd. As you make a place in people’s hearts, you can increase the length of your videos. You can try using video makers free available online on that excellent start if you are a beginner.†
2. The first few seconds are the turning points.
The first few seconds of the video decide the fate of the video. Even if the content seems clickable, the amount of time the user stays on the video determines its popularity of the video. Make the video as engaging as possible by asking some thought-provoking questions or quotes or creating a curiosity in the audience’s mind by putting a different thumbnail.†
3. Do Include Subtitles to grab attention.
When you are putting your content on any social media platform, you must be aware that there are people of all cultures looking at it. They might or might not understand the language of your video. So, try incorporating subtitles in your videos so that they have a far-reaching effect on people from all over the world.†
4. Lighting affects the quality.†
Ever wondered why photoshoots look fab? The correct amount of light incorporated in them surpasses the efforts of other things in these shoots. Proper lighting is a must for any video to get to the top of the charts. Make sure that the light and the background are adequately lit or if you are shooting outside, the essential hours of natural light would make the video look excellent. Try plugging in the blue hours, the golden hours, or the cloudy seasons; these create the perfect capture of scenic beauty in the solid social media videos.†
5. Get a good microphone.†
Good lighting is essential for a great video; a good microphone is another requirement to create the best shot. A microphone built-in mobile phone does not have proper active noise cancellation, so you should invest in an external microphone to remove any surrounding noise you have while filming your video.†
6. Use free and apt music in the videos.
Great videos do have that great choice of song collection in them. Without sound, the video might sound boring. Keep the music exciting or straightforward; it entirely depends on the type of your video, but make sure that the music is free to use and not patented. There are tons of music available on several Free Video Maker apps. You can use them to create that spark in your content.†
7. Tell a relatable story.
Storytelling is an art that is acquired by many but possessed by few. Beginning your videos with a story to tell or a situation to relate to would grab the audience’s attention and make them stick to your videos for a longer duration. Make sure that the stories should naturally flow into your content and do not seem ambiguous.†
Creating rich content is an absolute necessity, and with so many social media t+ools, it is not a difficult task anymore. However, the effort and the time seem to go unnoticed somehow. Although the various technological tools are handy and creative enough to make the videos rock, all the planning, preparation, and execution is a manís job and requires a great deal of hard work.
Choose the social media tools wisely to drive traffic to your website or page, and try giving as much accurate information as possible. Work ethics is a thing that should never be underestimated, and therefore, the best advice to create that viral video would be to balance efforts with honesty and authenticity.††