People have become more cautious about what items they buy for their closet as well as their homes. It is more than ever, important to trust & verify that the products they are purchasing are ecologically friendly. As the days go by, people are understanding the effects of environmental pollution and have been actively taking measures to mitigate the damage as much as possible. It includes conscious shopping. People’s preferences are reshaping our business practices. Three burning questions that need to be answered are
- Is there a heavy wastage for the product’s creation?
- Is the item sustainable and eco-friendly?
- Is the business paying fairly to its traders and workers?
These days it is more than just following fashion and its trends. Nobody wants to throw away their clothes to rot in the landfill for over 200 years! Instead, they wish to upcycle or recycle the product. Consumers are looking for brands that offer clean products, use organic ingredients, are environmentally responsible and support recycling.
If your brand fits all the boxes above and trying to figure out how to reach out to the masses, here are some tips for you.
Transparent and open
When you’re going green with your merchandise, it is pivotal that you are clean and clear about the information shared too. Discuss the details about the production and warehousing on the website. Specify some bytes from your staff about their career’s journey. It provides valuable insight to your customer.
Grow organically through SEO
Using paid search on search engines does get traffic to your website but, how much business does it really make? You might make some profits as long as you pay to be on the top of the search page. However, Utilising SEO along with paid search ensures that you stay on the top even after a certain point. It helps you grow your audience organically.
It is the most underrated form of marketing for many companies. Heads of many companies do not pay much heed to this technique and realize after many stages that email marketing is the actual money maker to the business. By having direct contacts you can enhance your customer base and collaborate with other brands – the ideas are limitless. You can improve your client interaction with email hunter tools like GetEmail.io. This exceptional tool lets you access thousands of professional email addresses in just a matter of seconds.
Did you know? Millennials are active buyers and spend over $600 billion every year! They are considered to be the target group as the purchasing power keeps increasing. According to a study conducted by Statista, Millennials are the most conscious about future spending and social impact. And the fact that the eco-friendly products are costly doesn’t hinder their purchase interest. In fact, they find it to be a long-term investment. Consider this point and create your campaigns as per your audience.
Social media plays a crucial role to in terms of spreading awareness amongst the public about your brand. Create the brand’s account on every social media and stay active with latest updates and interactions. The more you interact with your audience, the more audience will show interest in your product.
Going green definately is a catchy trendy that is spreading faster than one can imagine. And it good news because this creates sustainability for everyone around and allows the nature to heal itself. This is the least we can do to protect our planet.