Are you thinking about using coupon codes to promote your business? Is your sales volume plummeting just after a short period of high profitability? To the first question, you are on the right webpage as we will be discussing the best coupon marketing strategy. To the second question, you may want to consider providing discount offers; it’s an old trick that works all the time.
The keyword there is ‘old.’ It means when done right, offering discounts will help to promote your products and improve sales. When done poorly, it merely becomes stale. There are many ways to offer discounts, but providing customers with coupon codes is the best way of doing it.
Don’t worry; we don’t blab around without backing up our words with some facts. Over 70% of shoppers admitted that discounts one way or the other, influence the way they shop.
As entrepreneurs ourselves, we understand the pressure that comes with competing in an already overcrowded market. However, we also know that changing your business category is not the answer to making more money.
Therefore, in this article, we will be educating you on how to create and execute the best coupon marketing strategy for your company. We will be touching on a couple of ways you can make coupon campaigns the center of your marketing strategy to a more significant effect.
What you will need to follow this tutorial
Sure, there are many benefits of coupons for customers but how do discount codes help the business providing the vouchers? Individuals who have never heard about a business will rush to the website of that business just for great deals. Getting a massive level of patronage is always the reason companies consider coupons as an integral part of your marketing strategy. Plus, when done right, it does not disappoint
Can a coupon marketing strategy for any business? The answer is yes! However, there are a couple of things to get in place before even dabbling into coupon marketing. Consider the follow before you start coupon marketing.
- Have a website
- Get a coupon management system provider
- Affiliate with coupon websites
- Generate traffic through content
- Have a strong social media presence.
Some of these discount code marketing necessities get even better with a solid coupon marketing strategy in place.
Online coupons are advanced marketing tools, but what is the point of offering coupon codes without an eCommerce platform? There are so many benefits to having an eCommerce website, like being part of the global market. You also get an increased conversion rate and you get to expand your brand. It’s easier to manage. In coupon code marketing, you risk less and have more to gain.
Having a coupon code provider is so much better than just generating coupons using only the tools provided by your eCommerce hosting company. With a voucher provider, you don’t just create coupons as much as you want. You also get a discount management system that provides sophisticated functionalities like coupon tracking and coupon analytics. Voucherify and Vauchar are 2 of the best online coupon management systems.
To make your online coupons work for business, you need to collaborate with coupon sites. These websites track and aggregate thousands of new vouchers, from online merchants, in one place. These codes can then be easily copied and pasted by online shoppers. Sometimes, coupon websites also offer referral code links. These referral links redirect online shoppers from the coupon provider site to the retail site and automatically apply the discount code.
Here at FirstOrderCode, that’s what we do. We create referral links and collect coupon codes, from top to bottom, nothing left out. We have every valid Michael Kors Canada promo code and all discount offers for all your favorite stores compiled in one place. While you may need to get in touch with such websites for affiliation deliberately, offering plenty of coupon codes could also get the attention of online coupons collectors.
Having an eCommerce website doesn’t always translate to a high number of visitors; you may need to create exciting content when you are just starting.
Social media marketing is taking the world by storm. More and more businesses are using platforms like Instagram and Facebook to introduce their products to a new market. 60% of Instagram users claim that they discover some products for the first time on social media platforms. Also, more than 200 million Instagram users say they check out at least a business profile per day. In this day and age, mixing Social media and coupon marketing strategy makes an orgasmic cocktail of profit.
Step by step instructions
Now that you’ve chosen a coupon provider, you need a solid coupon marketing strategy. Here’s a step by step guide of how you can create online coupons that work for you.
- Design: This is arguably the most crucial step of all. Making online coupons is all about attractiveness. Online shoppers buy what they see, so having an eye-catching coupon design is a necessity. Poor graphics or typographical errors will make you lose more customers. If you don’t know how to design an attractive coupon project or have the resources required to do so, employ a professional designer.
- Urgency: You need to attach urgency to all your coupon offers. Studies have shown that customers find voucher offers more appealing when offered for a short time.
- Precision: Avoid using too many rules or long descriptions. Keep your message concise and clear.
- Enticing CTA (Call to action): always add a visible CTA to your coupon designs and make it visible. Get creative with your CTAs and avoid clichés like ‘Save now!’
- Track-able online coupons: this goes back to having a coupon provider that offers a coupon code management system. Such systems provide analytics and allow you to track online coupons while also preventing voucher abuse.
If your mission is to offer quality affordable clothing or the best and most reliable gadgets, then stick with it! Go down, get dirty (in a good way), and fight for clients. Go online and start with 3 to 4 online coupons with different values and discount types. Then, go big and create a coupon marketing strategy that works. Design dazzling online coupons, create urgency with an expiration date with eloquence. Use the best CTA for your product and monitor the codes. Adjust your strategy based on results, and select the best campaign ideas,