Social networks are progressing at a tremendous speed, so many new promotion tools and tactics appear. Today, Instagram is a key platform for various corporations and industries. Its demand is determined by several reasons: Instagram provides the fastest return of results, it has many different content formats, and therefore promotion opportunities. In this article, we will consider a comprehensive approach that will strengthen your promotion strategy and increase conversion results.
How to make content marketing effective with your promotion strategy?
Content strategy determines the perception of your brand, audience reach, and sales scale. When working with content, most companies make the key mistake, publishing posts within the same category. For example, most commercial pages publish only selling posts and company news. This is the wrong approach because audiences have many behavioral patterns. There are analytics buyers who need to be given a lot of specific numbers, they will compare offers and end up buying the best one. Emotional buyers need to be ignited, inspired, and surprised, and then they will make a purchase. People category exists that focuses on social proof. For them, it is important to show a lot of reviews and successful cases. (Viagra) In the initial stages, it is effective to buy Instagram followers to create popularity and show that the credibility of the account is confirmed by the majority.
The more varied your content, the more effect you get from the social network.? One of the most popular formats is a summary of information. For example, you’ve read a book on your topic and posted the main points, insights, ideas that impressed you. Such format is well perceived, increases the expert level, retains attention, and also leads to an audience coverage raise.?
Use cases, which are stories about an interaction with a client and successful solving his problems. Share life hacks, conduct master classes, reflect your lifestyle and show the inner workings of your professional activity.
How to get the most out of your smart feed with your promotion strategy?
Social networks have introduced the smart feed format, which is an algorithm that determines to whom and what to show. According to statistics, a small percentage of subscribers see your posts, so it’s important to know how to work with the smart feed to get a much higher content reach.
The reach is influenced by social signals, which are any activity, people show to your content. When people put likes, save or comment, for Instagram this is an indicator that people are interested and it shows posts to the maximum number of people. For young accounts, it is important to buy real Instagram followers and other quality activity metrics to quickly increase involvement and positively influence the algorithms.
Instagram shows posts much more often to people who write to you in private messages. This can be stimulated in the form of bonuses, for example, asking people to write a certain phrase in Direct to get an e-book. Ask questions in the Stories and their answers will get into the direct.
Social networks pay attention to how much time a person spent on your account. For people to watch videos and read posts to the end, it is important to make the structure rich and concentrated. Use the hook model and, for example, at the beginning of the live broadcast, promise a bonus that will be available at the end.?
You should post content in all Instagram formats: photo, video, IGTV, Stories, live. For Instagram, this is an indicator that you have saturated content and it will be shown to more people.
How to improve the effectiveness of advertising campaigns?
Targeted advertising is one of the key methods of promotion. It is a precise strategy that gives fast results and eliminates the possibility of risking large budgets. Financial success depends on the settings.? Use the split test, as it allows you to focus not on abstract values, but on specific indicators and shows which of the uploaded advertisements will work best.
It’s effective to create advertisements that transfer potential clients to messengers or chat bots. This is productive if the product requires consultation.
Make advertisements based on look-alike audiences. This is a cold audience that is similar in some way to your current users, and may be interested in the advertising offer.?
The narrower the segmentation of the initial user base, the more suitable audience for advertising Instagram will find and the higher the effectiveness of advertising.
Re-targeting is another effective advertising tool. This mechanic allows you to increase loyalty, remind old customers about you, make up sell and tell about promotions.
To sum up, successful promotion on Instagram requires constant testing, strengthening working methods, and focusing on trending directions. It is important to use tools in a complex and observe regularity because you form an asset that will bring good opportunities in the long term.