So, you’re considering a video production company to create content for an advertising campaign or product launch, but maybe you are concerned about the price. The good news is that hiring a video production company isn’t as costly as it was a decade ago.
Know Your Objective
Pre-planning your production adds to the total expense. It also helps you prevent extra, unplanned charges. Having a solid plan and sticking to it can keep costs low. Sit down and brainstorm all the details before contacting a video production company. However, some pre-planning is necessary by the production team that you can’t avoid if you want a quality product.
Scripting is More Expensive
Knowing what you want and staying within those guidelines, presenting your own script in the video is vital to keeping expenses down. The more detail you complete, the less the company has to contribute. Time is money. Your extra work can save money and time. But if scriptwriting isn’t your expertise and you have a lot of dialogue, this becomes a necessary expense for a high-quality video.
Location, Location, Location
The cost of where you want to record your video is another factor that can increase or decrease production prices. Most companies are already set up to work from their studio. Whether it’s at your store or office, or another site, going out on location has additional costs.
For example, rental costs for using the site can be hefty depending on the place. If you must produce the video outdoors, use the property you own or public spots that don’t charge for commercial use.
Speaking of Time
With video production, you’re paying for time. This includes time for everyone involved, from the film crew to editing. The longer the recording, the more it costs. Keeping in mind that people have a short attention span, you can save money without losing viewers by sticking to short videos. However, don’t cut your production short. Longer films that keep customers’ eyes on the screen are also worth every penny.
Miscellaneous Costs that Add up Fast
Most people don’t realize how much goes into producing a few-minute recording. As mentioned, there are the pre-planning steps, production team, and location. But unless it’s an introductory video, you’ll need a set, props, music, sound effects, and a teleprompter. Along with the props, are you doing the voiceover? Is it all music and sound effects? You may need an announcer or actors to make your video complete.
Next is the post-production costs. Editing, formatting, translation services, and transferring and uploading content are necessary, additional charges. Do you need graphics or animations in your video? These extras are often worth the price. Consumers take notice of animations, and they can add value to your final product.
For questions about hiring a video production company for your next campaign, product launch, or corporate video, contact Rhoda Pond Today. We can help create your vision while working within your budget.
