An event badge is a map that event attendees didn’t know they needed until they had none. It is a beautiful tool to connect the attendees to an event. Have you ever been invited to an event where no one is wearing a tag, nothing at all? How did it feel to see so many people and not recognize the event attendees from the crowd?
Custom event badges are an essential tool to consider if you want to build a connection with your attendees. They are often considered a map, a badge of honor, a keepsake, a brand ambassador tag, an ice breaker, and many times, a means for identification. You need that saving grace when you meet Peter, Paul, and Pedro in one event.
Now that you know how much you need event badges for your meetings and events, you must know how to choose an event badge and then some great ideas for your badges.
How to Choose the Right Event Badge Design
Regardless of the event, a custom event badge design is an easy way to make an impression in the minds of your attendees. Want to do it the right way? Consider the following:
1. Make it attractive.
The first thing you want to consider in any event badge printing you are doing is to make sure you have a clever design. Make sure your badge is attractive enough to stay memorable even after the event.
2. Stay simple with your design.
Your design doesn’t have to have every element for it to look unique. Make sure it has only the important information and the right add-ons. Avoid using too many colors, words, and pictures when designing your badge.
3. Remember the purpose of the design.
A key thing you must do as you design your badge is to pay attention to the reason for the badge. Anyone from anywhere around the world must be able to pick your badge and at once tell what the event is about. If your badge can’t communicate that, you have lost the purpose of a badge. Also, the badge must clearly state who is at your event. For instance, the VIP attendees shouldn’t look like the regular attendees.
4. Make sure it increases your value.
Your event badge is a good marketing opportunity. You must pay attention to every detail. Consider the badge as your tool to showcase your company or event. For instance, you can use the badge to showcase your sponsors or make it a soft token for people to see other things your company offers.
5. Give it a touch of personality.
Use the event badge to make people feel entitled and personal about their badge. Include their nicknames or first names, a beautiful headshot, a VIP acknowledgment, or their social media handles. This will not only make networking super easy, but it is also a beautiful way to preserve an authentic symbol of identification.
6. Use a large, bold font and stick to the first name.
In events like business meetings or conferences, it is best to stick with the first name so that it is easy to identify and network with people.
7. Use a small color palette.
When you use too many colors on your full-color event badge, you make it difficult to pass the message and also problematic for the attendees to read out information from the badge, hence losing the value of the badge.
8. Consider a double-sided lanyard and badge.
If you are using a lanyard, it is always better to print on both sides, regardless of how it is worn.
Six Event Badge Ideas in 2022
- Reclaimed Wood Event Badge
Nothing beats the reclaimed wood event badge because of its uniqueness and character. It is an excellent way to repurpose wood and give your badge an instant texture, pizazz, and warmth that is never easy to forget. Wooden badges are also eco-friendly and perfect for green event organizers.
2. Recycled Artisan Lanyard
Bring authenticity to your next event with lanyards that tell a story and add depth to your event. These lanyards are often made out of recycled fishing lines.
3. The Paperless Tech Badge
Tech is fast becoming a prominent force for giving your event badge a unique feel. For instance, you can try high-tech gold to make new trends like name badges and event tags.
4. VIP Charging Lanyard
Lady Gaga was one of the best to do this with her high-tech charging lanyard given to VIP pass.
5. Artsy Henna Name Design
Henna is a dye used to decorate the body just like like a temporary tattoo. Think about using it for your event badge. Beautiful, right? You can use henna to make name badges. In turn, your event will be a memorable experience because no one can easily forget such experience of tattooing their names on their bodies.
6. Laser Engraved
Another interesting twist you can bring in is adding laser engraving to acrylic. This creates a frosted etching that illuminates from certain angles regardless of the shape, size, and color.
If you are planning an event, custom event badges are an important way to connect with your attendees in your event. It is also an opportunity to partner and collaborate with vendors and sponsors. Where have you seen the best custom event badge?