Promotional products have the highest advertising recall, more than digital, television, and print advertising. In fact, a survey from PPAI found that 90 per cent of consumers are able to recall branding on promotional items they’ve received. It’s also 67 per cent higher than broadcast advertising, and 78 percent higher than mobile, digital, and print advertising. Promotional products are a form of branded merchandise, but you can charge for branded merchandise too. For years, many businesses have used branded merchandise as part of their marketing efforts. This merchandise includes memory sticks, shopping bags, plays pens, water bottles, and corporate gifts. Here are some reasons what are benefits of investing in branded merchandise a part of your marketing campaign.
Cost-Effective Promotional Marketing
When it comes to promotional marketing, there aren’t many investments as effective as branded merchandise. It’s cost-effective, as when your customers visit venues while wearing or using a product with your slogan or logo on it, they’re showing it to others within their vicinity. Each person shooting a glance towards your branding counts towards your advertising metrics’ effectiveness.
Better Brand Recognition
Any business would like a positive reputation to help distinguish them from the competition. Branded merchandise enables business owners to have their logo appear on a range of items customers can regularly wear or use. They see your brand all the time, as most branded products remain in homes, offices, or cars. So there’s a higher chance of them remembering your brand the next time they need a product or service you sell.
Branded merchandise is a way of reinforcing your marketing message without being annoying to your customers. They’re simply reminded of your brand every time they see their object with your brand on it.
Long Shelf Life
On average, customers keep branded products for 18 months or longer. The majority will keep them for up to two years, in fact. When you invest in branded merchandise, you’re gaining an opportunity to showcase your brand in homes, offices, and cars for over a year.
Enhanced Customer Loyalty
Your branded merchandise helps to add tangibility and personality to your business. That explains why it can attract strong client retention or loyalty to your brand.
If the idea of creating an effect on your audience appeals to you, make sure that your product range is well-thought-out. Branded merchandise can do a lot to raise the profile of your brand. It also creates a more personal relationship between brand and consumer that’s capable of turning your customers into ambassadors.
Lots of Ideas
Another great benefit is the larger choice of products available If you want to start small, you can go with such items as key holders and custom pens. There are plenty of other options too, and you can always keep adding items you want to test while removing items that aren’t performing as well as you’d hoped.
To incorporate branded merchandise into your marketing efforts, you need to understand their benefits. So take some time to find out what your market needs, and give them something that adds value and benefit to their daily lives.