Although ranking a local business website uses techniques similar to ranking a website nationwide, the results are often much faster. Many local companies are fast approaching the ranking in Google for those local and profitable keywords, and what they need to gain additional momentum at the top is that of some high-quality backlinks.
The topic of link building can be overwhelming. Finding high-quality backlinks takes time and effort, but the reward is worth every moment. Don’t forget that quality is more important than quantity, so always take the time to win a really good link instead of getting several easy links of low quality. As a general rule, if the link is really easy to obtain, it probably isn’t worth it. Remember, this is how it will differ from the competition.
In this article, let’s talk about some local link building techniques that you can use to get more links to your local company’s website.
- Regular harvesting opportunities
When it comes to gaining links, you can’t do that unless you have created a list of opportunities. This can be done manually by opening Google and searching for websites in the industry and area it serves.
- Steal your competitors’ local links
Why is your competition ranked in front of you? A little research on what your competitor does will give you an idea of some new backlink opportunities that will help you pass them on the search results.
- Have good content
What makes good content? The way to do it depends on where you want a link on your website, what you have to offer and the relationship you have with the website owner. For example, if the website you are targeting has a “write for us” or “contribute” page, you can simply follow their instructions to submit your work and receive a backlink.
On the other hand, if you have content that will benefit your readers and make them look good by offering a discount, promoting upcoming events, etc., that will help you get the backlink.
Remember that this process requires time and effort. This is where a good part of that comes in. Before asking for a link, contact them so they know who you are before asking for anything. Thank them for the work they have done, follow up to start a conversation about something they have done that they have noticed, approach them through social networks, comment on their blog, offer their help, etc.
- Create a case study or review
If you want to get on the radar of a larger local blogger, a website or another publication, a strategy that works well is to create a case study or an in-depth review of your product or service.
Why does this work? First, it is an instant impulse of the ego. Business owners love to see other people using their products successfully. Secondly, it will not seem that you are asking for a link, but that you are sincerely thanking them for the product. This often results in a backlink and social networking as well.