Just like any online business out there, it’s vital for you to shift your focus towards building an outstanding website for your real estate business as well.
Imagine the number of leads or potential homebuyers and home-sellers you will be missing out on if your website is dull and poorly designed.
Not only should your website be top-notch, but it should also be value-adding for your current as well as prospective buyers.
And that’s what I will be addressing here.
In this blog post, we will be taking a look at the top tips that’ll help you create a stunning website for your real estate business.
Let’s dive in.
Top 6 Tips For Your Real Estate Website
Listed below are the tips we will discuss:
- Avoid Excessive Pop-Ups & Ads
- Eye-Catching Photography
- Search Engine Optimized
- Provide A Step-By-Step Guide
- Start Your Own Blog
Let’s begin with the first one.
Avoid Excessive Pop-Ups & Ads
That’s the one thing people hate the most.
For starters, your goal might be to make your target audience subscribe to your newsletter or mailing list. But, if your real-estate website is too spammy or filled with ads, then it will leave a bad impression on your target audience.
It’s a turn-off for most people out there.
Even, I hate websites with excessive pop-ups and ads.
But that doesn’t mean that you should completely avoid pop-ups. With the help of pop-ups, you can capture your prospect’s emails.
But the thing is there’s a limit.
Right now, your sole focus should be towards creating a website for your audience that delivers them the best possible experience there is.
Not only will they appreciate you for your efforts, but it will simply increase the probability of you turning them into paying customers.
Real-estate websites are all about introducing the interested homebuyers to the new listings in specific areas. For home sellers, it’s all about creating a listing for their real estate property.
And that’s exactly why your real estate website should be heavily oriented around the real estate photography.
Alongside this, you need to ensure that your website supports the utilization of high-quality photographs in listings as well as slideshows. This will help you create an outstanding experience for your users.
Before even getting in touch with a real estate agent, nearly 90% of the overall homebuyers carry out their research online.
Hence, you need to make sure that you are providing them with relevant high-quality information at the right time.
Search Engine Optimization
Search Engine Optimization isn’t just about making efforts to increase your search engine rankings. Instead, it’s so much more than that.
With Search Engine Optimization, you will be focusing on various factors such as the content on your website, its relevancy, website speed, user experience, etc.
Google focuses on delivering the best possible experience for people all across the world. Hence, you need to make sure that you are providing high-quality meaningful information to your target audience. And that’s the only way you will be able to improve your search engine rankings.
One of the many mistakes that the real estate agents make is that they simply focus on their listings. They don’t consider optimizing their real estate website a high-priority thing.
Don’t make this mistake. Instead, as a real estate agent, you need to shift your focus towards Local SEO.
Make sure that your website’s optimized for your region, town, state, country, or surrounding neighbourhood.
Provide A Step-By-Step Guide
What if it’s someone first time buying a new home?
He/she sure would be intimidated by the entire process. Chances are that it’d be his/her biggest investment till date.
It’s a tremendously huge financial commitment.
And that’s exactly the reason you need to make such first-time homebuyers feel comfortable. You need to give them a reason why they should do business with you.
You need to ensure that the entire house-buying process doesn’t feel daunting for them.
For starters, they might have some questions. Make sure that you have published a variety of blog posts in your real estate website’s blog section. Maybe, you can put in an introductory video on your website’s landing page.
In short, it’s vital for you to make your customer feel that you are walking with him/her throughout their entire journey.
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Start Your Own Blog
Why did I write this blog post?
That’s because I want to help you (real estate agents) improve your real-estate website. I have been in the real estate industry for quite a few years.
And I know what it takes to create a stunning real estate website that’ll help you generate a wide range of high-quality leads.
And this is exactly how your blog should be.
You need to make sure that you are adding value to the lives of your target audience.
Plus, it’s important for you to ensure that you are talking to your potential customers, just like you talk to your friends.
Each blog post that you publish will be another page for Google to index. Hence, you should create a blog section for your website without any second thoughts.
But you need to keep in mind that if you want your blogging journey to be a success, it’s really important to publish high-quality relevant information on a regular basis.
Otherwise, it’ll all be a waste of your time and effort.
As we took a look above, nearly 90% of the overall home-buyers head over to the Internet prior to getting in touch with a real estate agent. And let me tell you that nearly half of them browse the Internet using their mobile devices or smartphones.
You need to make sure that you are creating a perfect experience for everyone out there. It doesn’t matter whether a person is browsing your website using a smartphone or via his/her desktop, you need to ensure that you are delivering the best possible experience.
Even the search engines take mobile-friendliness of a website into consideration while determining ranks for websites. And if your website isn’t mobile-friendly, you will be creating a bad impression on most of your overall prospects and customers.
And that’s how you can create an outstanding website for your target audience (homebuyers and home sellers.)
Alongside this, you need to make sure that your website design is simple, sweet, and outstanding. You need to display your real estate agency’s missions as well as goals clearly.
That’s the only way you will be able to generate a huge amount of quality leads towards your real estate business.