Know that the majority of people looking to buy or sell a home are going to start their journey with Google. In other words, they are going to carry out a search in order to find an estate agent to work with. If this is your business, you want to make sure they find you. You have to be on the first page of Google and one of the top three results to get traffic.
But, search engine optimisation is not easy for estate agents. There is a lot you need to do to compete in your industry. So, here are four SEO tips to get you started and on the right track with your business.
Always Carry Out Keyword Research
Most people know that keywords are important for SEO. Indeed, they can be a good way to create content. But, many business owners are guilty of taking shortcuts and assuming what the keywords are. Yes, some are going to be obvious. However, estate agents need to carry out in-depth keyword research to really find out what their audience is searching for. Once you know the answer to this, you can start to rank for those searches and be found by the right people.
Therefore, carry out keyword research and find those that are relevant to estate agents. You can make sure that you use these keywords on your website and web pages, as well as in the content you create. This can help move you up on Google.
Create New Content
Do you have a blog on your website? How often do you post on there? Many estate agents give up when it comes to their blog content and that it is useless. But, this is not true. It is something that customers will enjoy reading when they need specific answers. In addition, regularly creating new content is a good way to improve your ranking on Google.
Make sure that creating new content is part of your SEO strategy. This is an opportunity to use keywords. What’s more, every time you write something new Google will see this and it can improve your ranking. Just ensure the content is relevant.
Be Mobile-Friendly
Is your website mobile-friendly? This is something that is very important in this day and age. Most people will use their smartphones for searching and this includes when they are buying and selling property. Indeed, they quickly use their phone to find the answers they need. But, if a website does not display properly on their mobile or it takes a lot of effort to view, they will leave.
So, if your website is not mobile-friendly, this is going to be damaging to traffic. It is also something that Google does not like either. Your website will not rank as highly on search results if it is not mobile-friendly. So, this is something that you need to change straight away. It might involve re-designing your whole website. But, it will be worth it since it can keep visitors on your site, as well as allow Google to see that you are a valuable addition.
Watch Your Page Load Speed
Do you know how fast your website pages load? If the answer to this question is no, you are going to need to find out. Not many estate agents know that page load speed matters when it comes to SEO and conversions. It is important to Google and they want to be recommending websites that are accessible and relevant to its users. So, you want to have fast speeds so that you can improve your ranking.
What’s more, fast page load speeds mean more visitors to your website. People do not sit and wait around for a site to load. They want information quickly when they want to buy or sell a home. so, improving your page load speed means they will not click off and find another website for their needs.
