Utilizing a private podcast often depends on your business needs and objectives. Do you plan to start a corporate podcast for more interactive and engaging business communications? Or are you simply looking for how to host sponsored advertisements on a branded company show?
How you utilize private podcasts is up to you. Click here to learn more about managing internal communications podcast ideas using the best hosting platforms. Let’s also explain the different ways to utilize private podcasts for your company.
What are private podcasts?
As the name implies, private podcasts are accessible to only a specific group or subscribers rather than the general public. It is usually used for internal communications, paid membership groups, e-learning for a premium-based group, connecting remote employees, and other confidential uses.
Listeners are added via unique and private RSS feeds. Therefore, private podcasts are not searchable on public directories. Access is strictly through invite links, emails, or restricted websites.
How to utilize private podcasts for your company
Check out the different ways to use internal company podcasts for your brand or business.
1. Connect and learn from industry experts
Starting a corporate podcast show can be a way to network, collaborate and share ideas with other people within your niche. You build networks that generate more business opportunities and have fresh content for your selected listeners.
This particular method of inviting guests could help ignite an inactive podcast. Your audience is curious to hear from the invited industry experts. Everyone learns and properly engages the shared internal communications podcast ideas. You also get to build networks that generate more business opportunities.
2. Foster relationships with employees
The best way to make people work productively is by making them happy. Successful business managers know that private or internal employee podcasts are one way to achieve it. Organize weekly team updates from the CEO’s office, periodic episodes highlighting stories of outstanding employees, general work lifestyle series, and so on.
You could even have interactive live Q&A sessions where employees share their experiences and learn from each other. It’s an avenue to bridge the communications gap, make everyone feel heard and happy, and ultimately boost productivity.
3. Employee onboarding and training
Consider preparing your employees’ onboarding materials as private podcasts to save yourself the stress of organizing an elaborate onboarding program whenever you make a new hire. A typical onboarding internal company podcast would highlight fundamental company culture, job expectations, and responsibilities.
Internal employee podcasts are also important for access to e-learning courses or training episodes on vital work skills. It’s a method to break difficult concepts into more comprehendible formats. Besides, many hosting platforms like Podbean offer analytics to measure how uploaded corporate podcast ideas are consumed.
4. Repurpose content
Aside from using podcasts in large companies for communications, you could also consider repurposing existing content. Rebranding some of these internal communications podcast ideas helps to grow your social media channels, increase web traffic and convert them to other saleable forms.
For example, editing one of your podcast episodes into a YouTube video. It’s a chance to grow a YouTube channel that could be monetized. You could also convert some of this content to web articles or e-books.
5. Private podcasting for additional revenue
The full utilization of internal company podcasts lies in monetizing corporate podcast ideas. You can convert the numbers to additional income sources as you grow your audience or listener base.
Several approaches to achieving that are selling ad spaces, affiliate marketing, and hosting sponsored content. Other means include the YouTube monetization we mentioned and providing paid membership tiers or exclusive premium content access.
How to create private podcasts for your company
Learn how to record a podcast remotely, including the editing and production processes. We explain the vital steps in creating internal company podcasts.
1. Plan the podcast
Starting a corporate podcast without planning would often lead to poor-quality episodes. Proper planning processes include researching topics and internal communications podcast ideas. Make sure you think of engaging content you will love to discuss.
The planning stage also covers deciding the best podcast format, choosing a podcasting schedule, and the preferred length of the different episodes.
2. Prepare to record & edit the podcast
The first step here is purchasing excellent podcasting equipment. You could have the best podcast content strategy, but having poor microphones or a small recording room will cause bad sound quality that puts listeners off.
Another important step is writing out an outline before recording. It helps you focus on vital internal company podcast ideas without missing crucial information. The outline is just a guide, and you must not sound like someone reading from a script.
More importantly, take the editing stage seriously. Carefully check for repeated sentences and awkward silence, and add background music, intro, and outro, where necessary.
3. Choose a good hosting platform
Managing private podcasts is easy when you have a good hosting website. Hence, your choice of podcasting platform is important. It determines how you upload your internal company podcasts, access data analytics, and easily embed media links to the company’s page.
In addition, a good platform must have adequate storage space to accommodate upcoming episodes. The interface should be easy to navigate with good tech support options.
4. Launch and upload private podcasts
After perfecting the episodes and picking an excellent hosting platform, uploading your private podcast comes next. The hosting website generates a secured RSS feed that works as a URL for eligible listeners to access.
The internal communications podcast ideas are promoted via emails to subscribed or selected audiences with a direct link. The podcast remains private and can only be accessed via secured links.
Private podcasts continue to offer many benefits to organizations, depending on how they are implemented. We have explained how they help internal team communications and networking within the industry. You can also repurpose private podcasts to generate additional income.
Ready to launch an internal company podcast today? Follow our brief guide above to get started. Remember to choose a hosting platform that allows your complete podcasting needs.