The first step in gaining sales is to ensure that people find your company when searching for products or services online. Your visitors should first learn about you and your brand for customer engagement to happen. It matters where your website appears on search engine results pages (SERPs) to stay ahead in today’s competitive market. – Reliable SEO Agency
You can achieve this by employing SEO strategies in your marketing efforts, and SEO professionals can help take your strategy to new heights. BrightEdge showed that 68% of all trackable website traffic in 2019 came from organic and paid searches—more than any traffic from paid social media.
When you partner with a reliable SEO agency, their team of experts can revolutionize your company by improving your online visibility and driving more traffic to your website. But, with all of these, how would you know if it is high time to look for an SEO expert?
When to Hire SEO Experts – Reliable SEO Agency
Increasing search engine visibility can increase website traffic, improve brand awareness, and generate more revenue. To make all of these possible, hiring a professional SEO agency or an SEO expert is becoming more critical, especially as search engine algorithms become more complex and constantly changing.
Here are six reasons you should hire an SEO professional to manage your website optimization and online marketing:
- Your website doesn’t appear first in SERPs.
Visibility is everything. If your website appears on the second page of Google search results, you will lose valuable visitors, making it challenging to increase sales.
SEO is about being at the top of search engine results pages. When you work with an SEO company, you bring in a team of experts who can optimize your website and help you achieve position 0 in SERPs. They can work on critical elements that have a significant impact on the performance of your SEO, such as:
- Keywords that are most relevant to your business
- Content that is written specifically for your website
- High-quality backlinks
- Your website ranking drastically drops.
Sometimes your website may suddenly drop in ranking. While you may be in the top 10, there’s no guarantee that your website will rank the same tomorrow as Google regularly updates its algorithms.
Your ranking may start to drop due to one of the following factors (or a combination of these factors):
- Error in configuration
- Inefficient backlinks
- Using unsuitable keywords
- Penalty from Google
- Duplicate content
You cannot afford to lose ranking, primarily if your sales depend on organic traffic. SEO experts know how to tackle issues that could affect your website’s ranking and help you get back on track.
- Your website takes longer to load.
It can be frustrating to wait for a website that’s loading at a slow pace. Experts found that customers tend to leave a website if it does not load within 10 seconds.
Page load speed can be affected by many factors. The loading speed of a website depends on its hosting server, bandwidth in transit, and page design, which includes the
number, type, and weight of page elements. Other factors include the user’s location, browser type, and device.
SEO professionals will ensure that your website loads quickly. They know how to prevent your users from closing the tab and choosing another website.
- Your website is not responsive.
Mobile users account for more than half of all site traffic. Mobile phones are used almost every hour of the working day by people more than computers.
Customers could lose interest in your website if it isn’t optimized for different devices, and they may surf other websites. An SEO expert can help you rest assured that your website functions well even if customers browse it on their mobile phones, tablets, or laptops.
- Your website design is outdated.
You were able to get your customer to visit your page. It loads very quickly. But, they aren’t spending much time on your site. If you are wondering why, look at how your website looks.
Does it look professional? Does it reflect your business’ credibility? A professional website will help you captivate more customers, helping you build your brand credibility and reputation.
Your website is your customers’ first interaction with your brand. You won’t make a good impression if they don’t find it appealing.
Most SEO companies offer website development as part of their services. SEO professionals work closely with web designers and website developers to create a website that provides reliable information and professional designs.
- Your website conversion rate decreased.
If your conversion rates are low, organic traffic is meaningless. Site conversion refers to the percentage of visitors that clicked on your links and filled out order forms.
SEO professionals have the expertise and tools to analyze the performance of your website. These tools allow SEO experts to diagnose the problem and create a plan that will help improve conversion rates and increase sales.
SEO is vital to growing your business organically via search engines. Working on your website visibility, SERP ranking, loading speed, responsiveness, design, and conversion rate can amplify your business potential online. A team of experts from a Denver SEO firm can help you make the most of your SEO strategy.