Since the coronavirus disease 2019 (COVID-19) pandemic started, hospitals around the world have been having a really hard time coping with the situation. The risk of healthcare workers getting exposed to an infectious pathogen increased. Health and safety protocols are being strictly implemented. The number of patients who fell ill with the coronavirus skyrocketed. And people are now afraid of entering hospitals. These are just among the developments that have shaken up the healthcare industry.
There is hope, though. Little did we know that there are small solutions that could create a big impact on the way people perceive hospitals today. If the industry could just reach out to the people, spread awareness, and impart facts to fight off the misinformation and disinformation, it would be great.
Do you want to know what this small solution could be? Brochures!
Brochures can be used in so many ways, and the healthcare industry could take great advantage of these. Websites like Venngage offer hundreds of free brochure templates and could give you a step-by-step guide into making your first brochure layout.
A brochure is a small booklet or a single piece of paper folded in a creative way that contains information or details about a product or service. Aside from being tangible and informative, brochures are cheap. Some of you might still need a little convincing, so we’ve come up with four great reasons why brochures are of great use in the healthcare industry. Take a look at some healthcare brochure templates, too.
As we’ve mentioned earlier, brochures can be small booklets or a single piece of folded paper containing certain information to raise awareness and educate people. In the hands of creative and imaginative minds, brochures can open up an opportunity to effectively reach out to people and spread awareness about health and wellness. This brochure template, for example, aims to convince people to get the flu vaccine.
Amid this raging pandemic, people are advised to maintain a distance of at least one meter from each other to prevent the spread of the virus. People coming in and out of the hospitals are also strictly monitored to ensure that hospitals maintain a safe and virus-free environment. This brochure template, which contains information on how to avoid and what to do in case of food poisoning, may be edited to disseminate helpful, instructional guidelines that can lessen human interaction inside hospitals. You can place a brochure in areas where people can easily see it or at the entrance points right after they’ve disinfected their hands and undergone a temperature check.
Even within the healthcare industry, there is some sort of competition. Which hospital provides the biggest rooms, which one has the greatest set of equipment, or which hospital can offer the best services? One of the best ways to promote an institution is through brochures. Brochures are way better advertisement tools than posters or hospital TVs. Why? Because individuals can read it anywhere or anytime they want. They can also bring them home!
If you think you can only use brochures for one purpose, you are wrong. Brochures can spread awareness, and serve as an instructional guide and an advertisement aid all at the same time!
Brochures are flexible and can be presented in many ways. There are many online brochure templates you can choose from. If you opt for a formal and classy brochure layout, you can choose a booklet brochure template. But if you are looking for a much simpler and easy-to-navigate layout, you might consider using a tri-fold brochure template. All you have to do is to tap into your creativity and set no limits to your imagination.
Tips for Making Effective Healthcare Brochures
Now that you know all possible uses of brochures in the healthcare world, here are some tips on how to make them fancy and creative!
1. Use the power of headlines.
Headlines are noticeable because of their bolder and bigger font. It’s what your readers see first when they look at your ad. That being said, headlines can either make or break your purpose.
Using emotional triggers for healthcare headlines can be a good choice to catch their attention. You might also want to consider using questions that could make them start wondering and looking for answers.
2. Pick “healthy” colors.
When choosing what colors to use for a healthcare brochure, it’s best to pick colors that symbolize health and vitality.
Some color examples are:
If you are warning of a risk or some sort of health concern, you might want to use the color red as it denotes danger and urgency.
3. Add pictures.
People are visual creatures. They love looking at things or learning about things visually. Long and plain texts are lame and dull. Try incorporating images that can help deliver your message to your readers. You can also use hospital-related pictures or images of your hospital facility. If you want, you can also want to add an image of some of your hospital staff to give your layout a more personal and warm touch.
Brochures are used in all kinds of industries. It helps companies provide their clients a better understanding of their business, product, and services. It’s a traditional marketing strategy that has thrived and survived in this new digital world. Why? Because we know it works! Many graphic artists and websites even use this as an opportunity to provide people free brochure templates to market their skills and business. When used the right way, brochure templates for healthcare can start making a great impact in today’s world.
Now that you have all these powerful tips and tricks in making one, you can begin your journey and come up with your own brochure design!