Artificial intelligence (AI) has become the most popular product of technology and it seems that each industry is being transformed by it. Even though AI has been the topic of conversation for decades, it’s finally at a point where it can help businesses grow.
In the automotive industry, auto dealerships seem to reap the most benefits. And, it’s not only by adding a chatbot that will try to convert web page visitors into buyers. The power of AI runs even deeper.
Better customer service
There isn’t a single doubt that AI can help you deliver your customers better service. And with better customer service, come more sales. Of course, there are different ways you can leverage this technology and gain an edge over the competition.
For instance, you can use it to add chatbots on your official auto dealership webpage so that prospective customers have an easier time navigating through it. In addition to that, automotive intelligence platforms can allow the whole dealership staff to have complete insight into their inventory and organize their leads.
Lead organization and follow-ups are the keys to each made sale in the auto industry. If the dealership has data or information dedicated to a specific client, they can specifically create offers that will cater to their needs, maximizing the chances of a successful sale.
As AI advances, more and more opportunities will occur for businesses and dealerships. With those opportunities, their sales models will be transformed for the better.
Analytics improve targeting
AI can process a lot of data at once, giving the user valuable information which can be used to devise a strategy. This is especially beneficial for dealerships as they can use the data to send special offers, perfectly crafted newsletters, inventory updates and so much more.
In addition to that, they will know with what and how much to stock their vehicle inventory. Going on, capitalizing on a trend can be extremely profitable for dealerships. For instance, nowadays more people are opting for electric cars, and public opinion about combustion engine vehicles has drastically changed. Those dealerships that have noticed the trend early on have likely made huge amounts of profit.
With the right set of tools, all dealerships can analyze data and use it to their advantage, while also catering to the needs of prospective customers.
Optimize your website
Most dealerships offer a lot more than just vehicles. Some offer repair packages while others offer high-quality parts. The most modern of dealerships will allow their customers to seamlessly shop online from the comfort of their homes.
However, if the dealerships page is confusing and doesn’t serve the customer’s needs, they will avoid a second visit. With AI, you can create wonderful pop-ups that will guide the customer to their desired product.
For instance, if you are browsing for an engine part, and the dealership’s webpage is advertising a new model of a vehicle you have no interest in will only get frustrated.
On the other hand, with the help of AI, if a customer inserts certain keywords, such as parts or repair, the chatbot or the pop-up messages will lead them to your repair package offers so that they can conveniently find what they are looking for.
So how does it actually help sales?
By now, you ought to know how important AI is in the automotive industry. AI helps dealerships sell vehicles by improving customer experience.
AI cannot make decisions for the customer. However, it can help set up the dealership for success. That being said, selling vehicles more efficiently is not AI’s only benefit in the automotive industry. In recent times, we have seen a lot of self-driving vehicles which was previously unfathomable. And more importantly, new tech allows vehicle manufacturers to reduce pollution drastically.
As we progress toward the future, we can expect to see much more from technology and especially AI.
Bottom line
With the help of AI, dealerships can work faster and better. Artificial intelligence can help you organize your vehicle inventory and client leads which will allow you to have complete control over your whole business operation. In addition to that, you can plan your marketing campaigns and your future inventory additions with the help of AI-analyzed data.
