There are many reasons you might want to build a real estate website. Maybe you’re trying to bring your business into the twenty-first century. Alternatively, you may have a lot of inside info and knowledge on the industry which you want to share. Whatever the reason, you need to know how to build a real estate website.
The very first step you will have to take is finding web hosting. Hosting is, in a sense, the online real estate on which you build your website. Yet, in spite of its huge importance, most beginners go with the first one that pops up in a search.
I get it. We’re not all cut out for the technical side of things. However, once you know a little bit about hosting, you’ll be able to find the best option for your website.
Here’s what you need to know.
Reliability isn’t guaranteed
When you choose a hosting provider, you are making the assumption that their service will be reliable. Downtime will be an incredibly rare occurrence and will be dealt with quickly. That’s the bare minimum you need from a host.
Unfortunately, some of the big names in web hosting are remarkably unreliable. They get away with it because their marketing has been impeccable. GoDaddy and Bluehost seem like the two best options if you do a quick Google search. Millions of people use them. But if you dig a little deeper, you discover that they could become your biggest mistake.
Find out as much as you can about potential hosts. Reliability should not be assumed.
Read user reviews
Users, more than anyone, know whether or not you can trust a hosting provider. They will complain if they’ve had a bad experience, and you should pay attention. Be particularly aware of how customer service has been. Every hosting provider occasionally has downtime, and often what matters most is how they deal with it. If they are uncommunicative, you’re going to end up very frustrated.
Be careful and watch out for fake reviews. There are many of these, but you can tell if you look past the five star ratings. Read through and look for inconsistencies. Try and glean whether the reviews all sound the same. And look in particular for reviews below five stars.
When choosing the right hosting, you should look at each particular plan the provider offers. They cater to people with different needs, and you need to choose the one that is right for your needs. If you’re going to be writing a blog, you won’t need so much from your hosting. On the other hand, if you’re going to be selling products online, or including data-heavy 3D property “tours,” you will need more space and speed.
Ideally, you can change your plan as your needs change. What starts out as a blog, for example, may become something more, especially if you intend to monetize it at some point.
Choose the right hosting for your real estate website. Otherwise, you will face a lot of frustration.