Music in Casinos: What’s Popular? With the pandemic, Casinos have been looking for ways to draw people in again. A sizable number of gamblers are moving their activities to online casinos. Interestingly, music could end up playing a crucial role.
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Our author Dominic Andreasson has been writing about the casino industry for years. As a seasoned expert, he has excellent insight into many areas in the field. Music in Casinos: What’s Popular?
Music Through the Ages
Music has been a part of human history for as long as anyone can remember. People can listen to music as entertainment on its own, and we can find it in many other things. Films, video games, commercials, and various venues all have music playing in them.
The Psychology of Music
Music is known to influence the mood and behaviour of people. Would horror movies be the same without the suspenseful music playing in the background? Of course not; it’s just one way we can see how music can affect the overall experience of something.
Similarly, if you go to an upscale restaurant, you would expect a certain kind of music to be playing in the background. Classical music adds to the ambience. Music helps immerse you into an experience, regardless of what it is. Even if someone is feeling down, some lively, upbeat music can increase the energy.
Music in Casinos
Given the significant role of music, it’s not surprising to hear it in almost any casino you walk into. Casino music also has a specific purpose. The music in casinos can make gamblers more relaxed, more comfortable, and hopefully more likely to play the casino games.
The choices in music are not random. Studies have been done with different soundtracks to see which one will influence gambling behaviour more. Is there a gambling song?
Studies revealed that listening to high tempo, upbeat music can make gambling behaviour more intense. Low tempo music, on the other hand, demonstrated greater persistence in gambling behaviour. In other words, people gambled for a longer time.
Very little in casinos is random, and things are carefully planned out. All kinds of factors come together to ensure you’ll gamble as much as possible. The lack of clocks on the walls, the serving of alcoholic drinks and, finally, the music all help to make this happen. By making you more comfortable and more relaxed, you’ll be far more likely to gamble. Without any clocks , you’ll have no clue how long you’ve been there.
It’s not just the music in the casino itself. The slot machines also have tunes that play. At online casinos especially, many slots have background music. While at the casino, you’ll no doubt hear the loud jingle and “winner!” when someone scores big at the slots. This will also be a positive influence on you. You’ll start to think, “I can be a winner, too.” Music in Casinos: What’s Popular?
Getting Gamblers Back Through the Door
Casinos have considered numerous ways to bring people back through the doors. Many of them have even added various amenities such as spas or restaurants. However, these all come with major costs.
The costs have to do with remodelling, renovations, purchasing new equipment, and even training staff. Even though it might bring more people in, it doesn’t necessarily guarantee an increase in gambling behaviour. In the end, all the extra costs could be for nothing.
It’s interesting to think that something as simple as music can be the salvation casinos were looking for. We already noted that more upbeat, high-tempo music can cause gambling behaviour to become more intense. So more pop in casinos could help to liven up the mood and energy.
Music is a powerful influence on people’s psychology, mood, and behaviour. So much so, it has become commonplace in all areas of life. It’s no surprise casinos are also looking at ways to use music to further influence gambling behaviour. Just one simple change in the soundtrack could have a significant increase in how much people are willing to wager at the slots or game tables.